At APPROACH, Sales promotion is used as a tool to help make all other marketing activities more effective and efficient. This includes those marketing activities other than personal selling, advertisement and publicity, which stimulate consumer purchasing and dealer effectiveness, such as displays, shows and expositions, demonstrations and various non-recurrent selling efforts not in the ordinary routine. Its purpose is to increase the desire of salesman, distributors and dealers to sell a certain brand and to make consumers more eager to buy that brand.
At APPROACH, these activities are undertaken with the help of proven and effective tools like displays, exhibitions, free sample coupons, premium etc. They also include Product Launches, Sales Contests, Questionnaires, Direct Mailing, Rural Advertising & Direct Advertising.